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B ICONIC
The event reshaping Milan Fashion Week
An exclusive creation by Simone Ruggeri, Giulio Di Sabato and Mitch Mihic
Where fashion merges with art, vision, and the future.
MILANO
feb - mar 2026 / TBD
MAGAZZINI GENERALI
feb - mar 2026 / TBD
MAGAZZINI GENERALI
More than a runway. A multisensory experience.
B Iconic is redefining Milan Fashion Week with a format that merges runway, performance, music and visual storytelling into one live language.
From show to store, we amplify brand potential through content and relationships that create real impact, with a strong focus on commercial development and market expansion.
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MILANO
feb - mar 2026 / TBD
MAGAZZINI GENERALI
feb - mar 2026 / TBD
MAGAZZINI GENERALI
Led by three icons of the fashion system.
Simone Ruggeri, Giulio Di Sabato e Mitch Mihic: three internationally respected entrepreneurs with complementary backgrounds join forces to bring a one-of-a-kind project to life.
With deep expertise in luxury branding, global distribution, and retail strategy, they lead B Iconic as a launch platform for brands ready to leave their mark.
Magazzini Generali: Milan's Cultural Landmark
Magazzini Generali.
The creative heart of new Milan.
An industrial space turned cultural hub: Magazzini Generali is the perfect venue to launch a new era of Fashion Week.
Here, fashion, music, performance, and strategy converge into a forward-looking experiential format.
