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B ICONIC
The event reshaping Milan Fashion Week
An exclusive creation by Simone Ruggeri, Giulio Di Sabato and Mitch Mihic
Where fashion merges with art, vision, and the future.
MILAN
feb - mar 2026
VENUE: TBA
feb - mar 2026
VENUE: TBA
More than a runway. A multisensory experience.
B Iconic is redefining Milan Fashion Week with a format that merges runway, performance, music and visual storytelling into one live language.
From show to store, we amplify brand potential through content and relationships that create real impact, with a strong focus on commercial development and market expansion.
download brochure
MILAN
feb - mar 2026
VENUE: TBA
feb - mar 2026
VENUE: TBA
Led by three icons of the fashion system.
Simone Ruggeri, Giulio Di Sabato e Mitch Mihic: three internationally respected entrepreneurs with complementary backgrounds join forces to bring a one-of-a-kind project to life.
With deep expertise in luxury branding, global distribution, and retail strategy, they lead B Iconic as a launch platform for brands ready to leave their mark.
A Contemporary Stage for a New Fashion Era
B ICONIC...
The creative heart of new Milan.
A repurposed industrial space turned into a cultural hub hosted the first edition of B Iconic, held at Magazzini Generali in Milan.
It was a place where fashion, music, performance and strategy intertwined to create an experiential format that looks toward the future.
The next edition will continue to reinterpret the identity of the Milano Fashion Week through a space capable of welcoming new forms of creativity and connection, while preserving the innovative spirit that defined the project’s debut.
